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Soups & Troops
Overview
Soups & Troops is a café based in Goa, known for comfort food and a warm, community-driven atmosphere.
The objective was to create a clear and welcoming website that reflects the café’s personality and makes it easy for people to understand what the café offers and why they should visit.
While the café had a strong physical presence, it lacked a digital presence that would reflect a samilar experience.
The cafe wanted a responsive website for first-time visitors to quickly understand the brand, menu philosophy, and overall vibe of the café.
We focused on clarity over decoration.
The goal was to design a digital experience that feels as natural and welcoming as walking into the café itself.
Our approach was grounded in:
Understanding the café’s real-world experience
Keeping the design simple and honest
Letting the food, space, and personality lead the visuals
Discovery – Understanding the café’s tone, audience, and everyday experience
Structure – Organising content around how visitors naturally explore a café online
Design – Creating a clean, warm visual language aligned with the brand
Execution – Building a responsive website focused on ease of use
We designed a minimal, mobile-first website that:
Clearly communicates what Soups & Troops is about
Reflects the café’s warm and casual atmosphere
Makes key information easy to find
Supports discovery without over-selling
The final website now:
Accurately represents the café’s identity
Creates a strong first impression for new visitors
Aligns the digital experience with the physical space
Serves as a simple and effective discovery tool
Working with this team was a game changer. They helped me create a brand that finally feels like me — bold, clear, and full of purpose. I’ve received so many compliments, and I’m attracting exactly the kind of clients I’ve always wanted.
CEO
